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Digital Marketing and its Effect on Consumers and Data

During the old days, traditional marketing was king. Whatever the television, radio, magazines, and billboards were selling, consumers knew they had to have it, or else by definition, they wouldn’t be living the so-called good life. They were always made to feel like they were missing out on what everyone else was currently and effortlessly enjoying. Even if they didn’t know they wanted it in the first place, they’d figure it out later with the latest commercial or magazine cover.

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The Philippine’s Digital Marketing Landscape

Dubbed as the “social media capital of the world”, it’s no wonder the Philippines is a hotspot for digital marketing to prosper. The market potential continues to grow with more Filipinos going online, joining social media, and getting into e-commerce. More MSMEs are also setting up shop and getting on board with digital marketing trends, […]

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OTT In ASEAN: Emerging Regulatory Challenges and Opportunities

Alongside deep penetration of fast internet, brilliant innovations in technology – from video compression to LTE – have enabled the rapid and disruptive emergence of OTT services in the world’s Developed Markets. The transfer of value brought about as incumbent products wither and are either diminished or replaced by new OTT substitutes has been acute and often merciless. Just ask the telcos how much of their revenue faucet from SMS has been dialed-down by chat apps; the increase in mobile data revenue attributable to chat apps like Viber and Skype has not offset the loss in direct SMS revenue even when one considers how new revenue streams such user authentication by SMS has sprouted only with the growth of OTT services.

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3 Common Startup Pitfalls

The startup ecosystem, particularly in the Philippines, has yet to come into full maturity. However, initiatives to bulk up on infrastructure and policies began about two years ago when a Senate policy that aims to nurture new, emerging businesses was submitted.

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Keeping an Eye on the Millennial Market

26% of the world’s population belongs to the millennial generation. That’s a 1.8-billion market just waiting to consume what you have to offer. But for the past five years or so, interest in strategies that specifically target this generation have grown because they are the largest in number compared to Generation X and the Baby Boomers.

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