Core Values

Mission Statement

At ADC, we accelerate the process of digitalization in Emerging Markets. We proceed by creating amazing new businesses, products that matter, and by building economic value. We accomplish this by applying our digital execution platform (knowledge, relationships, resources, talented people, and love of all-things-digital) to innovate and to solve business problems.

Ten Core Values

  1. Question Assumptions. True innovation and problem solving call us to question everything, even our own bias.
  2. Sweat the Details. Details make all the difference between mediocre and world-class execution.
  3. KIV both Innovation & Value Creation. Constantly innovate in order to create value. Skate to where the puck will be, not where it is.
  4. In God we Trust; all others Must Bring Data. We move from data to information to insight to evaluation to action.
  5. Partnering is Everything. Team first; know how to effectively partner both inside and outside our own 4 walls.
  6. Take Pride in All You Do. We make products and companies that matter. Keep positive work habits. Do it right the first time. Plan the work, work the plan.
  7. Integrity Counts. Say what you mean, mean what you say. Own your mistakes – and fix them. Work the same way no matter who is watching.
  8. Expense Management is Everyone’s Responsibility. Treat the company’s resources with the same respect you treat your own.
  9. Giving Counts. We share, we give back, to the community and each other.
  10. Embody the 4 As. Keep Agile, Adaptive, with high Aptitude and a positive Attitude. We improve ourselves every day.
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