VP and Chief Analyst, Digital Products
Liam is an accomplished Senior Marketing Executive and digital marketing expert with 15 years of ASEAN market experience in advertising agencies, e-Commerce, social networks and online media. With a proven track record of launching innovative campaigns and new products, she excels at driving online audience, content development and marketing, and increasing market share.
She was the first local senior executive hire of Rocket Internet in the Philippines with the task of leading the development of Lazadas’ marketing effort and team build in the country. Her role was later expanded to include a sales-driven responsibility in category management, heading three of Lazada’s largest revenue generating lifestyle product offerings.
Following her stint at Lazada, she became the Regional Director for Marketing and Audience Strategy & Management at Clozette Pte Ltd. where she and her team led the membership acquisition and content development strategies for Singapore, Malaysia, Indonesia, and The Philippines. In her career she also founded and profitably sold a marketing communications agency.
Liam is currently the VP and Chief Analyst, Digital Products for ALTUS Digital Capital, and is serving as the Chief Marketing Officer of ALTUS investee companies.