Altus Digital Capital News

Bea Binene will be the first cover girl of an online magazine

By FELIX ILAYA Interview By JANIS GOPEZ

June 8, 2017

Bea Binene will be the first ever cover girl for the online lifestyle hub, iamClaire. In an exclusive interview with GMANetwork.com, the Kapuso actress shared her excitement for her new project.

In an interview, Bea was very happy and excited about being the first cover girl of the digital magazine of iamClaire. She described the shoot to be fun and easy and she can’t wait for the issue to come out so that everyone can see the fun things that she did during the shoot.

iamClaire Co-Founder and Chief Marketing Officer Liam Mendoza shared with us the reason why they chose Bea to be their first ever cover girl.

Liam stated that “We watched her journey from being a Starstruck Kids finalist and then taking on bigger roles right now. Whenever we talk about what it means to be an iamClaire cover girl, we look at the story and journey — does that person actually have an inspiring story to tell women? The iamClaire philosophy is we empower transformation. With her, the authenticity we are looking for is there so we believe that in terms of embodying the essence of iamClaire, she is that person.”

Liam also told us a bit about their soon-to-be-launched platform, iamClaire.

According to her, “iamClaire is a new hangout place for millennial women where they can be with their friends, share interesting content with them and at the same time, easily buy the products they want in an e-commerce platform. It’s basically a “social commerce,” that’s the word we have used for it.”

Watch for Bea’s cover and the launch of iamClaire this July!

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June 8, 2017